Reversible display



June 1, 1943. c. KLEIN REVERSIBLE DISPLAY Filed NOV. 27, 1941 INVENTOR.

ATTORA/ZKST Patented June 1, 1943 REVERSIBLE DISPLAY Charles Klein,Richmond Hill, N. Y., assignor of one-half to Kindred, MacLean &Company, 1110., Long Island City, N. Y., a. corporation of New York, andone-half to Arvey Corporation, Jersey City, N. J., a corporation ofIllinois Application November 27, 1941, Serial No. 420,649

2 Claims.

This invention relates to new and useful improvements in display postersand the like, and it pertains more particularly .to display posters ofthe type which employ a panel supported in display position by a supportgenerally in the form of a prop.

It is one object of the present invention to provide a novelconstruction in posters of the aforementioned type whereby either of thefaces of a display panel may be exposed to view thereby permitting ofthe use of different advertising copy upon opposite faces of the paneland obtaining the results of two display devices with a single panel,

It is another object of the invention to provide a novel construction ofsupport or prop for the display panel which will permit of use of thesupport or prop to retain the display panel in display position witheither of its faces exposed to view.

A feature of the invention resides in a novel construction whereby thedevice is a unitary structure having no separate elements or parts.

A further feature of the invention resides in a novel construction whichpermits of a folding of the support or prop flat against either face ofthe display panel which results in a relatively thin flat structuresuitable for shipping purposes.

Other objects of the invention will be apparent as the nature of theinvention is better understood for which purpose reference will now behad to the accompanying drawing and the following specification andclaims.

In the drawing,

Figure 1 is a View in elevation illustrating the display panel inviewing position with one of its faces exposed,

Figure 2 is a view similar to Figure 1 with the opposite face of thedisplay panel exposed to view.

Figure 3 is a fragmentary View in elevation on an enlarged scaleillustrating the supporting means folded flat against one of the facesthereof, and;

Figure 4 is a transverse sectional view on an enlarged scale, takensubstantially on the line 44 of Figure 1.

The display panel is designated [0, and it may be constructed of any ofthe materials from which display panels are formed, but preferably paperboard is employed.

As herein illustrated, the panel I is of rectangular shape or form, butother shapes or forms within limitations may be employed.

Upon one of its faces, the panel is scored as at ii, there being two ofthese score lines arranged one closely adjacent each of two oppositeside edges of the panel.

This construction divides the panel I0 into a central section 9 and twoside extensions [2, which latter are each hingedly connected to thecentral section 9 by means of the respective score lines by which theyare formed.

Considering the unscored face of the panel as the front face thereof, itwill be apparent that although the side extensions l2 lie normally inthe same plane as the main section 9, they are each capable of movementabout the hinged joint formed by their respective score lines, toposition behind the main section 9 as illustrated in dotted lines inFigure 4.

The supporting means comprises two separate elements I3 which arehingedly connected to the side extensions l2 in a manner which will behereinafter described.

In the present embodiment of the invention, each of the elements of thesupporting means consists of a substantially L-shaped member ofcardboard. The horizontally extending leg of one of these members isprovided with a slot I6, the horizontally extending leg of the othermember being formed with a tab or tongue I! constructed for interlockingengagement with the slot l6 aforementioned to detachably connect thesemembers together to form a supporting prop for the panel l0.

One of these elements is secured to each of the side sections l2preferably by pasting its vertically extending leg to the face of thesection opposite to its respective score line II as illustrated inFigure 4 of the drawing.

That face of each of the elements l3 which contacts the section to whichit is secured is scored as at H, and these score lines 14 permit ofhinged movement of each element l3 relatively to the side section l2 towhich it is attached.

By this construction, it is obvious that each of the elements l3 hashinged movement relatively to its respective side section about thehinge formed by its score line I4 and hinged movement relatively to thepanel, upon the score line i i of its respective side section.

The operation and manner of use of the device will now be described.

Considering as before stated, the unscored face as the front face of thedisplay, to support the panel ID with its front face in viewing positionthe elements l3 of the supporting means are moved about the hingedconnection formed by their own score lines 14 and interlocked togetheras heretofore described. This position of the parts is illustrated in Fie 1 of the drawing and also in full lines in Figure 4 thereof.

When it is desired to expose to view the oppo site or rear face of thepanel H], the elements are moved to the opposite side of the panel ID byswinging the side sections 12 about the hinged joints formed by theirrespective score lines H and interlocking the elements l3 a heretoforedescribed. The several parts are illustrated in this last describedposition in Figure 2 of the drawing and in dotted lines in Figure 4thereof.

By reference to Figure 4 of the drawing, it will be obvious that ifdisconnected from each other, the elements l3 of the supporting meansmay be folded flat against either face of the panel in.

Thus it will be apparent that the present invention provides areversible display in which either face of a display panel may beexposed to view thereby providing for display of two advertising copiesina single device.

Having thus described the invention, what I claim to be new is:

1. A reversible display poster comprising in combination, a rigid maindisplay panel bearing display copy upon each of its faces, a relativelynarrow extension hingedly connected to each of two opposite sides of themain display panel, and a supporting means for said main display panel,said supporting means comprising a separate sup-- port hingedlyconnected to each of the relatively narrow side extensions, saidsupports being movable upon their own hinged connections with therelatively narrow extensions to position upon one side of the maindisplay panel and. movable together with the relatively narrow sideextensions about their respective hinged connections with the maindisplay panel to position upon the opposite side of the main displaypanel, and means for connecting the free ends of the supports togetherupon either side of the main display panel to provide said supportingmeans.

2. A reversible display poster comprising a rigid main display panelbearing display copy upon each of its opposite faces, a score line uponone face of said display panel closely adjacent each of two side edgesthereof to provide oppositely disposed hinged extensions foldable uponsaid score lines to position to the rear of that face of the maindisplay panel upon which the score lines are formed, and means forsupporting said display panel in its display position with either of itsopposite faces in viewing position, said supporting means comprising aseparate member hingedly connected to that face of each of theoppositely disposed hinged extensions corresponding to the face of themain display panel upon which the aforementioned score lines are formed,whereby the oppositely disposed hinged extensions and the separatemembers of the supporting means may be moved about the score lines ofthe display panel into a plane parallel to that of the display panelwhen the oppositely disposed hinged extensions are moved to the rear ofthat face of the main display panel upon which said score lines areformed, and a score line formed upon each of said separate members, uponwhich said members are movable from said last mentioned position intointerlocking position to the rear of the main display panel when itsscored face is in viewing position, and upon which the members may foldto interlocking position independently of the score lines of the maindisplay panel when its unscored face is in viewing position.

CHARLES KLEIN.

